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The Challenge Over the previous a number of years, has experienced explosive development. Industry data shows that in the first half of 2015 the company grew 38 percent year over year. "We've seen double-digit development for the past 18 months. More people are going to the site and staying longer," states Alan Lewis, the company's primary designer.

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"We ran our website platform in an on-premises data center," states Lewis. "In order to scale that platform to keep up with our growth expectations, we understood we required to get outside the restraints of the data center. For instance, we didn't want to keep purchasing hardware and power and cooling expenses.

This needed real estate agent. com to evolve from batch processing to real-time processing. Realtor. com also felt limited in regards to its capability to successfully support user traffic, which differed depending upon the time of day or year. "Our traffic changes frequently, with peak hours in the evenings and lower traffic later on during the night," Lewis says.

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It was hard to attempt to approximate how much capability we required. If we thought wrong, we were either not serving our consumers' requirements or paying too much for unused capacity." Why Amazon Web Providers The company's desire for more scalability and versatility led it to the cloud. "We recognized the cloud was the innovation we needed to help us continue our quick growth," says Lewis.

"We had actually also obtained another company that had transferred its entire IT environment to AWS, and we saw how AWS enabled that business's growth." Real estate agent. com begun by utilizing AWS to support the advancement of Turbo Listings, a new feature that consumers use to purchase extra impressions for their property listings on realtor.

"This product offers agents and brokers a lot more exposure for their listings," states Lewis. "It requires huge scale, which is why we couldn't have actually developed it utilizing our on-premises information center." Realtor. com uses AWS to track the ad impressions that clients purchase. Each advertisement impression is collected and streamed through Amazon Kinesis Data Streams.

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"We utilize Amazon Redshift to catch each impression, and then we utilize the information repository for billing and auditing if required," states Lewis.  You Can Try This Source . com also supports the Turbo Listings function with an application that uses Amazon Elastic Compute Cloud (Amazon EC2) instances to run business reasoning for the advertising campaign.